As a marketing strategist, I was fortunate enough to work for a marketing genius. Through him, I learned how to write content that is honest and ethical using emotional frequencies to capture attention and write copy based on factual information that justifies the emotional attitude of the market(s) being targeted. By identifying the most common emotional frequency of the public and understanding how to apply the scale of human emotional frequencies, you can generate content that not only captures attention like a magnet but will convice your audience that your content is believable and trustworthy if your content is honest. This is why Wake Up Fully handouts and website work. For this reason, we recommend you stick with the content of the emailer.